Jobs: Marketing Manager – Ugabus Ltd

Jobs: Marketing Manager - Ugabus Ltd

Job Title: Marketing Manager
Organisation: Ugabus Ltd
Duty Station: Kampala, Uganda

About US:
Ugabus Ltd, is an award winning leading portal that offers a web and mobile application for people to buy bus tickets online.

Job Summary: The Marketing Manager will primarily manage strategic marketing activities and campaigns both online and offline.

Key Duties and Responsibilities: 

  • Plan, organise and justify marketing and promotions strategies for Ugabus.
  • Develop promotional material and brand collateral for timely distribution for internal and external use advertising accurate and reliable information about Ugabus products.
  • Create and implement effective digital marketing strategies and formulate tactics for effective return on investment.
  • Develop and implement marketing campaigns with appropriate media in order to attract enquiries from prospective bus users, agents and bus owners. (advertising, SMS, Digital, direct mailings, newsletters etc)
  • Develop and manage reliable and accurate marketing information system (statistics, target market information, competitor research, etc) to facilitate strategic decision making for marketing & management purposes.
  • Develop and scale the Ugabus database of bokings, users, agents etc to facilitate customer relationship management & direct marketing activities to recruit prospective travellers
  • Represent Ugabus in external functions and bodies such as public conferences and events and visit agents and clients to promote our Ugabus products.
  • Prepare and manage an annual list of activities, events and key dates for all marketing activities to ensure effective, efficient and timely implementation to meet organisational objectives.
  • Manage approved and cost effective quarterly marketing and promotions budgets
  • Prepare regular marketing reports to facilitate strategic decision making by management.
  • Plan and execute communication campaigns for all Ugabus products (advertising, direct mailing, CRM) in advance so to facilitate lead in business growth.
  • Establish, build and keep engaged a vibrant online community for Ugabus enthusiasts on all fronts of our marketing spectrum.

Qualifications, Skills and Experience: 

  • The ideal candidate must hold a Bachelor’s degree in marketing or business or any related field
  • One year of proven experience leading marketing campaigns which yield growth from start to finish
  • Proficiency in digital marketing such as social media and CRM
  • Ability to organize events from start to finish
  • Excellent analytical and problem solving skills
  • Excellent communication skills

How to Apply:

All candidates should send their updated CVs to