Kampala, Uganda | URN | Ugandan tourism earnings are estimated to have grown slower in the first ten months of 2019, according to to the Central Bank.
The government had planned to attract more than one million tourists this year on top of the 1.8 million people received in 2018, but the Central Bank says after ten months, only about 1.2 million tourists had entered Uganda.
Early in the year, State Minister for Tourism Godfrey Kiwanda had revealed that the government had increased marketing activities by contracting three more public relations firms for Saudi Arabia, United Arab Emirates, Japan and China markets. This, he reasoned, would greatly boost arrivals numbers.
Uganda’s tourism earnings had tipped USD 1.4 billion in 2017, making the sector the biggest forex exchange earner above coffee earnings and diaspora remittances. There was hope that this could only get better in subsequent years.
However, with the scare of Ebola cases reported in Kasese and the international media reporting surges of violence in the Democratic Republic of Congo, many tourists have chosen to halt or postpone their travels.
Joseph Halim, the Managing director of Dream Balloons, which operates in Murchison Falls National Park, told this publication in July that the Ebola scare had caused some tourists to cancel their bookings.
Bank of Uganda Governor Emmanuel Tumusiime-Mutebile told reporters in Kampala on Monday 9th that the slow pace of the sector was in tandem with the general slowdown of the economic activities this year. He said they had observed a slowdown in the general economic activity since the beginning of the year.
Mutebile said globally, major economies, where tourists for Uganda come from, have slowed down. This means few people were taking time for holidays.
This year, Uganda resumed running the national carrier – Uganda Airlines – as one way to boost tourism. The airline now flies to more than seven destinations in the region. It is still too early to gauge whether it has impacted tourism.
Mutebile, who read the monetary policy statement for December, said that exports have fallen showing few people are consuming Ugandan products outside. This means that projected growth could be lower than had been anticipated.
The governor maintained the Central Bank Rate, which shows the direction of interest rates, at 9 per cent for the second month running, sending a message that the economy will not be so bad in the medium term.
Consequently, he expects banks to lend more to businesses to boost investment and growth. The rate also is expected to see banks relax on the pricing of their loans.