Kampala, Uganda | By Michael Wandati | There are countless situations where money-transferring apps like Easypay can come in handy. Whether you want to repay your friend for covering your bill at the restaurant or send some cash to your mother or father somewhere in the village, you can use Easypay — a peer-to-peer money-transfer app to conveniently facilitate the transaction easy and pain-free using your mobile phone or even your computer.
Best of all, Easypay money-transfer app doesn’t require you to input your banking information. Security remains a key provision with Easypay money-transfer app, ensuring that your transactions are protected through a combination of features to keep them safe, which should include strong encryption between devices. Easypay boasts of PCI DSS security standards, this is the level of security for credit cards and banks.
Formed in 2016, the self-funded Easypay launched a digital wallet that allows businesses to accept payments from customers, while users can buy airtime, and pay digital TV subscriptions and utilities bills online.
The startup aims to provide one, comprehensive easy-to-use platform for all types of payment, overcoming the lack of interoperability between mobile money networks. Users can take advantage of it via web, smartphone app or USSD, while it also provides value-adds such as crowd funding, e-ticketing, bulk payments, QR code retail, and P2P micro loans. For B2B and merchants, Easypay offers gateway solutions through its open APIs and plugins, as well as free integration services.
All of this has proven attractive with users, with more than 40,000 individuals signed up across Uganda. Easypay is growing very fast.
However, there is still a challenge of linking small and medium enterprises (SMEs) to electronic commerce. This is one of the “raison d’être” of Easypay creation.
Starting his business in 2016, Fred Ferguson, founder of Easypay, had been through the hassle and tussle to integrate his application to telecoms in Kampala. He did not want the same fate to befall others.
Easypay is a digital wallet that includes money transfers, a messaging tool and bill payments, among others. But what stands out is the Application Programme Interface (API) and third party features (Plugins) that easily allow businesses (SMEs) within the space of minutes create e-commerce business account enabling them to receive money from customers.
These features also facilitate collection of donation and contribution, commonly known as crowd funding. Take for instance collection at wedding meetings, find collection for funerals, club members contribution, etc. these can also be configured like automated daily, weekly, monthly standing orders. That’s how smart Easypay App is.
How Easypay works
A plugin will grant your SME an account with Easypay through one of its telecom partners. What this means is at the point of paying for an online purchase, the customer will be prompted directly through mobile money and the money moved to the SME account held with Easypay.
Note that reconciliation of accounts between SME and Easypay is automatically done in real-time.
The customer can then proceed to withdraw the money or use it via the Easypay wallet. This is mainly critical for businesses that offer deliveries.
In this age where convenience trumps cost, people are adopting to e-commerce rapidly. E-commerce, according to surveys, has the ability to grow an SME to a micro-multinational, indulging in cross-border trade. It also trims costs incurred by businesses through eliminating the need for the costly brick and mortar set up.
Key features of Easypay
1. Expand your Business Online
- Easily add payments to new or existing commerce platforms.
- Collect payments with Easypay simple to use developer API and third-party plugins. Don’t worry about technology integration, Easypay got you on this.
2. Modern chat
- No need to use WhatsApp, SMS, calls, cash and mobile money. Find it all in one place.
- Easypay is the best tool in Uganda for collecting wedding contribution, Mabugo, etc.
- Keep in touch with family and friends while still being able to transfer money.
3. Earn commission for paying bills: Every user is an agent
By using Easypay automatic agent enrollment program you can earn money by paying utility bills within the app.
Easypay offers the quickest enrollment time as all process are digitized. No need for accounting skills because reconciliation and settlement processes are automated.
4. Dedicated Customer Support
- Easypay offers an unmatched customer care experience within the app unparalleled in the industry in Uganda. Every member gets a personalized one on one experience with Easypay staff for technical or general support, 24/7.
- Besides, Easypay is introducing Artificial Intelligence (AI) to cater for volume and speed of service delivery (Easypay is the AI leader in Uganda, built and developed in Uganda).
The cost factor on Easypay
Even while convenience is key for today’s world, there is still a global outcry over the cost of digital transactions, which is often too high. Taxes on the service exacerbate the situation.
Telecoms have today subsidised the sending costs but maintain high withdraw charges that are also tethered to taxes. However, paying your utility bills with Easypay is as easy as a single click either on a mobile app or desktop variant.
Therefore, the next time you are not willing to pay the new mobile money tax, you can use Easypay alternative with fewer levies to clear.
Easypay does not subscribe to the notion of charging subscribers’ fees for money transfers made through the platform. When you are sending money or withdrawing via Easypay to another Easypay subscriber, it is at zero cost.
The application earns off commission on transactions made on the platform. However, in some cases where the partner will not offer commission, charges are passed onto customers.
Easypay however charges for electricity, Pay TV, who do not give commission so they charge a small reasonable fees that are worth the cost of convenience. The ones where Easypay is given commission, there are no charges.
Easypay Bill Payment
Getting late to pay utility bills? With just a few taps, pay your bills anytime and anywhere
- Umeme – Postpaid Electricity bill.
- YAKA Prepaid Electricity bill.
- NWSC – National Water and Sewerage Corporation.
- Airtime recharge – MTN, Airtel, Africell, Smart, Smile and UTL airtime.
- Pay TV subscription – DSTV, GOTV, ZUKU and Startimes.
- Recharge Data (Internet) – Smile, Roke, Africell, MTN, Airtel.
In conclusion, the world is now a global village. Boundaries have been shuttered by technology broadcasting happenings of social events in real time. Phones have become semi banks and movement of money is easier and efficient than before. Actually, for many it is conducted at user’s comfort in the sitting and bedrooms.
Conceived and designed with high scalability, integrability, connectivity and flexibility, making it a platform for the future and a cut above the rest in Uganda, Easypay is user-friendly, fast and was built for Ugandan market (it is also scalable to global market).
Easypay is good for Business to Business (B2B) as well as Business to Customer (B2C) operations. Easypay has more than 40,000 users and still growing. Determined to amplify the convenience even further, Easypay targets to get over 250,000 users by end of 2020, of course taking account of all factors including impact of coronavirus (COVID-19) pandemic in Uganda and globally. Proudly Uganda’s best Fintech by user experience.