How it went down at the Pearl of Africa Tourism Expo 2024

How it went down at the Pearl of Africa Tourism Expo 2024
Tour and travel industry operators participating in the 8th edition of the Pearl of Africa Tourism Expo (POATE 2024) are impressed with the improved level of preparation at this year’s event.

Kampala, Uganda | By Michael Wandati | Pilsner Lager and Uganda Waragi collaborated to establish the inaugural cultural village at the 8th Edition of the Pearl of Africa Tourism Expo (POATE), highlighting Uganda’s rich and diverse cultural experiences.

Various cultural clusters presented their distinct traditions through food, fashion, music, and dance. Traditional dance troupes paid homage to different tribes throughout the day, showcasing the vibrant cultural heritage of Uganda.

“Pilsner Lager is firmly rooted within Ugandan culture and the primary goal of curating the first-ever Cultural Village at the Pearl of Africa Tourism Expo (POATE) is to highlight and recognize the unique cultural offerings with the rest of the world,” said Edgar Kihumuro the Pilsner Lager Brand Manager.

Uganda Waragi also treated attendees to a delightful Lemon and Ginger experience, showcasing Ugandan hospitality at its finest.

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Cortina Rosemary Akot, the team leader of the Northern Uganda Tourism Cluster, expressed gratitude to Pilsner and Uganda Waragi for providing the first-ever Cultural Village and for their support in preserving cultural heritage.

“The cultural Village has given the regional clusters a platform to recreate and demonstrate our cultural experiences to the world at large,” she added.

The event not only served as a platform to promote tourism but also as a celebration of Uganda’s diverse cultural heritage, highlighting why it is known as the Pearl of Africa.